VGH Insurance - Advantage through...
Versicherungs-Gruppe Hannover (VGH Insurance) used to include a horse, the city of Hannover’s trademarked emblem, in all their advertising material. In order to move away from this restrictive component and provide more creative freedom while still paying homage to Hannover, I invented a campaign that incorporated the horse as an S-shape into the word VorSprung (Advantage).
The Vorsprung durch (Advantage through) campaign had a wide dissemination that included posters and OOH, point of sale advertising and giveaways, as well as banners and native ads. All of these emphasized the advantages that VGH clients enjoy.