OUT OF HOME
Larger than life
Ads become something different once they span over 50 feet or if a complete store is involved. I've had the pleasure many times of working with pictures and text in context with their surroundings – like introducing Land Rover’s Discovery Sport SUV as A RIVAL in the arrival area of Frankfurt Airport.
Amusement park Autostadt Wolfsburg’s summer and winter festivals were cleverly advertised at a few strategically chosen train stations that had a fixed platform for trains to Wolfsburg city. The side walls leading to these platforms showed the advertising visuals while the staircase listed the various festival attractions.
Hamburg Lottery selected target kiosks close to factories to introduce their Team Tipp lottery slips, which allowed groups of up to 5 workers to play and win together. We accommodated the client’s wishes in creating bold and extravagant point of sale displays.