TV channel ARTE - Everything good’s on ARTE
In 2013, my Everything good’s on ARTE
concept for French-German TV channel ARTE took the literal approach of placing all that appears on the channel atop of its 3D logo. I was responsible for the first 6 visuals for display ads and OOH.
As their TV programs changed frequently and shooting schedules were tight, sketching the visuals first saved time and effort.
I am proud to say that this campaign is still ongoing.